Today, your customers start their shopping journey not by browsing in your lot or showroom but by watching videos. In fact, more than 80% of car buyers search for a new vehicle online before they ever even set foot in a dealership.

 

This means that if you don’t catch their attention online where they’re browsing, you definitely won’t be seeing them at your store when they’re ready to buy.

 

If you decide to open those doors, shoppers will stay longer. Google Analytics shows that consumers who engage with videos on a website will spend three times more time on that site compared to those viewing a site without video.